Apparel brand Last Local was forced to rebrand as Y'ain't Local for legal reasons, leaving them with a warehouse full of inventory featuring the outgoing name. Before launching the new brand, they needed to sell through their remaining stock.
To help drive awareness, I created a series of animated social media posts that brought the existing shirt designs to life and encouraged customers to grab them before they were gone. The campaign was a success, selling out the remaining inventory and freeing up valuable warehouse space for the new product line.
Following the successful launch, the team brought me back to create animations for the new Y'ain't Local apparel collection, helping establish the visual style for the rebranded company across social media.