FanDuel needed a series of animated videos to educate the public about the risks of betting on unregulated gambling platforms. Working alongside the creative team at DGNL, we developed a collection of sports-themed concepts that used familiar game scenarios to illustrate the real-world dangers of the illegal betting market. For the risk of personal data theft, we created a soccer-inspired story in which players must present the proper credentials before gaining access to their locker room.

Every project begins with translating the script into a series of rough sketches. These storyboards are assembled into an animatic, allowing us to test the pacing against the voiceover and audio mix before any production artwork is created. Catching timing issues at this stage prevents unnecessary animation work and ensures every scene has the time it needs to communicate clearly.

Once the animatic is approved, the sketches are refined into polished 2D vector illustrations that establish the final visual style.