The challenge was to introduce the new Raspberry Eclipse while keeping the Bell’s Oberon brand identity unmistakably front and center. The client wanted a visual aesthetic that made people go ”ooooo.” So I set out to do it with a reveal that captured the same sense of awe as a real eclipse.

Inspired by the dramatic lighting and atmosphere of an eclipse, I created a fully 3D-rendered can floating through space, carving its way through a field of raspberries. To maintain continuity with Oberon's existing campaign, I integrated 2D motion graphics derived from the brand's established visual assets, blending them seamlessly with the 3D animation.

The result is a series of three launch spots that combine cinematic product rendering with bold motion design to celebrate the release of the new Raspberry Eclipse.

Agency: Lydia Writes Good

CD/Compositing: Cassidy Bisher (Drop Drop)