The challenge was to launch the new Raspberry Eclipse while keeping the Oberon Eclipse brand identity front and center—and to do it in a way that made people go ‘ooooo.’

Drawing inspiration from the dramatic lighting of real eclipses, I built a 3D render of the can, floating through space and cutting through a star field of raspberries. To tie everything back to their existing campaign, I layered in 2D motion design elements built from the brand’s static artwork.

Here are the three spots I created.

Agency: Lydia Writes Good

CD/Compositing: Cassidy Bisher (Drop Drop)